The Sylvania Awards were given by the television manufacturer Sylvania Electric Products for various categories of television performance, broadcasting, scripts, music and other aspects of production between 1951 and 1959. In their day they rivaled the Emmy Award for prestige. They came to an end after the sponsor was merged into GTE.
In 1951 the Sylvania award for best program suitable for children was given to Zoo Parade by the National Congress of Parents and Teachers, headed by Mrs. Johnny Hays. The awards for 1953 were presented in New York on 1 December 1953, with winners announced in advance. No grand award was presented. Winners included Rod Steiger (actor) and Paddy Chayefsky (script) for Marty, Donald O'Connor, Danny Thomas and Mary Martin. The 1955 awards were presented by broadcaster Deems Taylor on 29 November 1955. Sylvester L. Weaver Jr., head of NBC, received an award.
1957 Sylvania Television Award winners included Mary Martin, Dinah Shore, Marian Anderson, Steve Allen and Jack Paar. The 1958 awards were presented in January 1959 at a ceremony in the Grand Ballroom of the Plaza Hotel in Manhattan attended by about 400 guests including performers and representatives of networks, TV stations and production companies. Comedian Orson Bean was the master of ceremonies. The awards were presented by Don G. Mitchell, chairman and president of Sylvania Electric Products. In 1959 Sylvania Electric Products merged with General Telephone to form General Telephone and Electronics (GTE). The awards for 1959 were the last.
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